Branding
UX/UI
Advertising
DE AMORES
"Tu dosis de pasión diaria". A new streaming app exclusively for telenovelas.
Ideation and design of a streaming app. Given the open-ended nature of the briefing, we decided to create a soap opera app, so we could enjoy this content in one place at your own pace. De Amores has a youthful vibe while retaining the essence of traditional novels. In addition, To maintain the suspense of "what will happen tomorrow", the app will feature a unique function allowing users to unlock a new episode at a frequency of their choosing.
UX: Design Thinking
To develop the most effective version of the app, we progressed through key phases of the Design Thinking approach. During the process we analysed features of our competitors and contemplated the best way to structure the different types of telenovelas.
NEXT PROJECTS
User Interface
To maintain the look and feel of the brand, we personalized the covers of every telenovela by tweaking colors and changing the images to other scenes from the narrative. In this section you will also see the calendar feature and the choices that users will have to personalize their experience.
Advertising Campaign
Our campaign is divided into two advertising approaches: highlighting the app's features and presenting quotes paired with photographs or illustrations capturing various moments in our lives where telenovelas play a role. Additionally, we've created social media posts featuring quotes that users can connect with or famous quotes from well-known telenovelas.
